Independent distributor of air conditioning products, amp, has introduced a loyalty reward programme.

Launched this week in partnership with Mitsubishi Heavy Industries, the scheme gives new and existing customers the ability to collect points on MHI purchases which can be redeemed at some of the biggest brands, including Amazon, John Lewis, Red Letter Days, Hotel Voucher Shop and Marks & Spencer. Customers can also enjoy exclusive business benefits, such as extended product warranties and marketing cashback.

Co-founder of amp, Polly McConachie, said: 'We're proud to launch this exciting reward programme offering both existing and new customers unique benefits when they purchase MHI products from amp.We have carefully selected a range of retailers to work with, and we plan to offer a wider choice moving forward so there will be something for everyone'.

She continued: 'Teaming up with Mitsubishi Heavy Industries to launch amp Diamonds and offering our customers such a broad range of rewards is something we are extremely proud of. It's free to join the programme, and we anticipate very high uptake.'

Membership is split into two levels: Diamond Partner and Diamond Select Partner. Customers who qualify for the Diamond Partner level will see their standard MHI warranties extended from three to five years for both parts and labour allowances. The warranties for Diamond Select Partners will increase to six years.

For more information visit www.ampdiamonds.co.uk.