Taking up the post from 1 September 2020, Jose Manuel Alves brings a wealth of industry knowledge to the role, having first joined Panasonic in 2003 as European marketing manager, followed by appointments as country manager for Panasonic’s Nordic region and most recently country manager for France.

This appointment takes place at a pivotal time for the heating and cooling markets, as the UK government unveils new support in the shape of the Green Homes Deal and as the country looks to recover from the impact of the pandemic. 

Mr Alves commented: “I am very pleased to be joining the UK and Irish teams, many of whom I have worked with in past roles.  The strength of our distributor network, coupled with new technologies being launched by Panasonic, puts us in a good position for growth. ”

Alfred Armaos, the previous UK and IRE Country Manager is moving to a new European role within Panasonic as country manager for Germany, Austria & Switzerland.