Global manufacturer and UK leading provider of chillers, precision air conditioning, IT cooling and controls solutions, Airedale International, has unveiled a refresh of its brand.
Fundamental to the refresh is the creation of one umbrella Airedale brand, absorbing within it the company's Controls and Service sub-brands. This single brand strengthens Airedale's brand identity, making it clearly and easily recognisable.

Celebrating its fortieth year in 2014, Airedale International Air Conditioning is built on solid foundations and unrivalled experience. The rebrand is part of the company moving on forward and supporting its ethos of continuous improvement. The strong new brand represents Airedale as a modern engineering company and better reflects all areas of its business and core products.

Neither product nor market specific, the new brand allows Airedale the flexibility to further evolve and address the challenges of changing markets.

Airedale managing director Clive Parkman says: 'Our new brand is about standing out and progression. It is not just about doing things differently, but seeing how we can do them even better. The refresh supports our company ethos of continuous improvement and providing even better levels of customer service. Our customers will benefit from the refresh as we continue to build a more cohesive portfolio of products and services.

'We are a market leader, not a follower, which is why we continually evolve and adapt to meet the needs of the market and that of our customers. A fundamental part of our success has been our ability to be proactive and innovative. Airedale has always been a forward-thinking, creative and visionary company.'

The new logo and strapline has been designed around six key themes central to Airedale and its products:
·Air movement - optimised to increase operational efficiency
·Heat transfer - efficient management of this process is at the core of Airedale's business
·Efficiency - from design through manufacturer to operation, reducing customer life cycle costs
·Integrated cooling solutions - increasing the added value delivered to customers
·A British manufacturer - and all it stands for in innovation, quality and service
·Encompassing Airedale's vision - 'To provide integrated thermal management solutions differentiated through innovation and service'.

Adds Parkman: 'The brand refresh is not just about revamping our logo; it is about improving the level of service and value we deliver to our customers. We want to continue to evolve with our customers and ensure that we remain well positioned to help our customers address the challenges of a rapidly changing market.'
Customers can find out more about Airedale's new brand by visiting www.airedale.com/OurNewBrand; alternatively email connect@airedale.com, or telephone +44 (0) 113 238 7817.