Airedale International says it is beginning to see dividends from its plans to increase turnover through export growth.
Airedale International says it is beginning to see dividends from its plans to increase turnover through export growth.
Within the last six months the company has established branch offices in Moscow and Dubai and has prioritised strengthening relationships with its key accounts and global business partners.
This, in conjunction with participation in key industry events such as London’s Data Centre World, Datacenter Dynamics in Moscow and Chillventa in Germany is now bringing positive results for Airedale, with orders recently secured for telecoms and data centre customers as far afield as China, Norway, Kazakhstan and East Africa.
Commercial director, Mark Viner, said: “We quickly recognised that having a strong local presence was key to being taken seriously in our key growth markets. Taking this a step further, we’re also delighted to be able to announce the appointment of our first non-UK resident employee, Nissar Rahman, who will be supporting Airedale’s Area Manager, Andrew Walker, who moved to Dubai in 2013 to establish Airedale’s office in the ‘Dubai Airport Freezone’ (DAFZ).
“The company has exported to the Middle East region for many years but never with the degree of focus that we now have because we recognise the potential is so vast.”