ACR-News

 

Adande prepares for global expansion

Adande has added two new key staff members to the marketing division, which will facilitate the firm’s increased international activity.

Nigel Bell, Adande chairman and chief executive.

Leading the team will be Caroline Parker. Ms Parker has significant experience in marketing, brand awareness and communications, from her time working for globally renowned brands.

Ms Parker said: “I am really pleased to join such a great company like Adande at such an exciting time in its growth. I am very much looking forward to both extending the brand footprint and driving the continued demand and lead generation for the business, across what is both an interesting and fast-moving sector.”

Joining Ms Parker and the existing team will be digital specialist Elle Rodwell. Ms Rodwell will be responsible for driving engagement across all the digital channels, including the company’s social platforms.

Nigel Bell, Adande chairman and chief executive, explained: “We’ve made significant investment in our marketing division over the past months, a necessary step for us as we look to accelerate the next phase of Adande growth, globally.

“Adande’s world-class design has ensured culinary brands that care about gastronomy and preserving farm fresh quality choose Adande - and by strengthening our marketing team we can now broaden our reach. We are delighted to welcome Caroline and Elle to the company.”

These staffing changes come as Adande prepare to launch a new global website and distributor platform, planned for summer 2019.

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