3 February 2014

A-Gas launches new global branding

A-Gas is unveiling a new global brand identity designed to reflect the company's dynamic and technological innovation while providing an instantly recognisable brand.
A-Gas launches new global branding
The company has expanded considerably within the global refrigerant market in recent years and has positioned itself as a major player in the refrigerant community. It has also won a number of business and trade industry awards.

Having embarked on a rapid and successful growth path, the company has been re-assessing its branding. Starting with A-Gas International, A-Gas Australia, South Africa, South East Asia, China and Thailand, the company will roll out the A-Gas magenta logo (already familiar in the UK) in a phased approach across the rest of the group. By adopting a single logo the company is aiming to create one family with a brand that will be instantly recognised internationally.

Group marketing executive Hayley Russell said: 'Each region is currently identified by a different coloured logo which can be confusing and creates issues when new businesses are acquired. Adopting a single brand identity will clearly distinguish us from our competitors whilst creating a vibrant business culture.'

Group chief executive of A-Gas International, Andrew Ambrose, said: 'A-Gas is a company with an ambitious and dynamic vision, a commitment to competitiveness, sustainability and innovation to meet market demands. We wanted an identity that would unify the company, improve our relationship with our customer base, facilitate better brand engagement and reflect the dynamics of our business, our expertise, innovation and modernity.'

The company's products, services, support and long-term commitment towards its customers and partners across the group will remain unchanged.

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