With business up 30 percent in the past year, exports accounting for 40 percent of production, and sales to the Middle East up 500 percent compared to 2017, Brexit does not seem to be a problem for Precision Refrigeration. In fact, the business is looking to double production capacity over the next two years.
The company makes commercial refrigeration for the foodservice industry and counts many illustrious chefs among its customers, including Michel Roux Junior.
2008 was the year that the business became Precision Refrigeration and focused its output on the foodservice industry. It was also the year that managing director Nick Williams joined the firm.
He said: “These last 10 years have been an amazing success story; it just shows what a team working together can achieve. From research and development through production to the sales force and our dealer network, we have a fabulous pool of expertise made up of dedicated, hardworking and creative people.”
That creativity has led to Precision developing some radical products that have captured the imagination of the foodservice market – and none more so than its award-winning Retro Refrigeration range. Mixing 50s styling with the very latest technology, Retro has turned a restaurant’s refrigeration from kitchen workhorse to a talking point and a style feature.
Mr Williams explained: “Our research and development department is working on new models to extend the range. Retro was originally conceived as a one-off, but it’s generated a huge buzz of interest and, while it’s still a relatively small part of our overall business, we’re obviously looking to make the most of its success.”
Since 2008, Precision’s sales have increased at an annual average of 25 percent, hence plans to expand production. It is expected that the company will be recruiting more factory operatives, engineers and support staff.
The business is celebrating its anniversary with two birthday parties – one at a venue near its factory and offices in Thetford, and one in London at the Orrery in Marylebone, London. “The parties will be a ‘thank you’ to our staff, our dealers and our customers for all their support and input into Precision’s success,” concluded Mr Williams.