Customers and representatives from Panasonic joined the Logicool team at Daytona Racing in Tamworth to commemorate the 10-year milestone.

A total of 30 participants meant racing was very competitive, with lap times increasing as confidence grew over the one-hour endurance race.

Victors in the challenge were long-term customer, Paul Hetherington from Intermech and his race partner, Steve Hardiman from Logicool. The team sped to the top of the leader board, with Marc Newbold and Alister Bolstridge of Aircon Services Tamworth coming in a close second. Another long-term client, John Lewis of Brookair Danfab and his go-karting partner Dan Lewis of Logicool battled into third place.

Hadyn Oxlyn and Indi Thamvithian from Panasonic were awarded the wooden spoon trophy for receiving the most black-flags and driving over the grass verges during the race.

It was a fun way to celebrate 10 years in business as Paul Hetherington, managing director of Intermech, commented: “Karl and the team at Logicool have an in-depth understanding of the industry which, coupled with their consistent reliability, has kept us coming back as a repeat customer over the 10-year business relationship. Furthermore, all the team at Logicool are a real pleasure to do business with.”

After the racing came an evening at the nearby New Hall Hotel in Sutton Coldfield for a delicious three course dinner, during which Karl Richardson reflected on his first 10 years in business: “The last 10 years have seen us witness numerous challenges and experience unforgettable high points that have made us what we are today.” 

“The Logicool business retains a strong ethos promoting respect, standards and teamwork throughout our involvement in the supply chain. We aim to continue to grow our Panasonic Air Conditioning sales by continuing to deliver great customer service whilst also focusing on emerging products and technologies. We expect that this will include growing sales in heat exchangers, air-to-water, chillers, air handling units and IT cooling. What we will not do, however, is lose the focus on our clients that have got us to where we are today. Our strategy is to grow together with partners such as Panasonic.”

The evening concluded with Enrique Vilamitjana, managing director of Panasonic Air Conditioning & Heating Europe, congratulating the team at Logicool with a commemorative wall plaque and a birthday cake to celebrate the occasion.

Mr Vilamitjana said: “Karl Richardson has an exemplary CV which spans over 25 years in the industry. He has led the Logicool team well, with a clear vision and determination to keep focused on where the business needs to be. We at Panasonic look forward to a long and fruitful relationship.”