You’re in the supermarket. Have you ever considered what attracts you to a piece of fresh meat?

There are key factors at play. Unlike fruit and vegetable shopping, where you can touch, feel and smell, fresh meat shopping relies on the visual cues we receive from the produce.

Instinctively, we look to see how pigmented, flush and red the meat is. This information tells us how healthy and safe the food would be to consume. In the right light, we can assess how fresh the produce is and the time before it spoils.

Retailers must display these time sensitive products under the correct lighting to communicate the freshness of the meat and enable customers to make the right purchase decisions, achieving a quick, timely sale.

Best light for customer choices

To help retailers and display case manufacturers provide the best lighting conditions, Nualight has now added Red-Tone (RT) variants to its industry leading Orion range of LED refrigeration lighting.

Orion Red -Tone (RT) solutions are specially formulated to enhance fresh meat display cases, picking up and strengthening the natural reds found in the products.

Furthermore, the Orion range contains no UV or IR and does not generate excess heat. This ensures packaging will not fade or create a barrier to the communication of important information.

Orion covers a wider colour spectrum than traditional fluorescents and provides an environment where the true colours of the meat are reflected.

Combine these benefits with the high performance features of the existing range, including industry leading efficacies, 50K hour life times and fast delivery times for stocked products, and retailers and manufacturers alike are offered a win-win solution.

To find out how Orion Red- Tone can transform your refrigerated meat display cases, visit: http://www.nualight.com/products/orion-horizontal/