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Frozen food market sees strong growth

THE frozen retail market is now worth more than £5.1 billion and continues to enjoy strong growth, according to new data for 2009.
For the 52 weeks ending November 29, data from TNS Worldpanel shows that following two consecutive years of growth, the frozen fish sector is still enjoying an 4.6% growth year on year.

The ice cream sector continues to rebound from two bad summers and is enjoying 5.5% growth.

Frozen confectionery, despite the economic downturn, is experiencing growth of 6.4% year on year.

Brian Young, director general of the British Frozen Food Federation (BFFF) said: 'It is most encouraging that all sectors within the frozen food market continue to enjoy good value growth. Recent publicity by WRAP on the amount of perfectly good food thrown away by consumers has helped the frozen cause. This has reinforced the perception amongst consumers that frozen food's locked-in goodness and exceptional value for money are particularly welcome in these difficult economic times.'

He added: 'In volume terms the frozen food market was flat, an achievement in itself in the current economic climate'.

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