The Master Distribution Agreement (MDA) between the two companies means that First Choice Group will be able to supply customers with parts from the Italy-based manufacturer, ISA, well-known for its high quality ice cream cabinets.

Business development manager at First Choice Group, Julian Fisher, said the distribution partnership will boost the choice, quality and value available to customers.

He explained: “As part of our ongoing brand manufacturer developments, we are very proud to announce our Master Distribution Agreement with ISA. ISA is one of Europe’s leading refrigeration brands and most famous for its ice cream counters. It is one of the global leaders in the modern refrigeration market.

“This agreement is yet another example of how First Choice Group works closely with its partners to provide top OEM stock levels and technical parts advice for customers.”

Stephen Baldock, global account director for ISA, said the MDA would strengthen his company’s position in the UK: “First Choice is now stocking a significant number of our parts in the UK for next day delivery. We look forward to the added strength that this will give us as we continually strive to improve our level of service to our loyal client base.”

ISA operates from a 80,000 sq m factory in Bastia Umbra, Italy, where its technicians use new technology to enhance the company's range of refrigeration cabinets. The business manufactures over 100,000 pieces of equipment every year, and its parts are exported to 83 different countries.