Bitzer and Beijer Ref extend partnership

Wholesaler Beijer Ref and compressor specialist Bitzer have renewed their partnership agreement for the upcoming three years, in a move which ensures the worldwide growth and presence of both companies.

Left to right: Erik Bucher, Bitzer director of sales refrigeration; Gianni Parlanti, Bitzer board member and chief sales and marketing officer; Per Bertland, chief executive and president at Beijer Ref; and Simon Karlin, chief operations officer and executive vice president at Beijer Ref.

Beijer Ref and Bitzer have been working together for many years and on 03 July, signed a contract renewal confirming this long-term cooperation.

Gianni Parlanti, board member and chief sales and marketing officer at Bitzer, said: “We are looking forward to the next three successful years together with Beijer Ref. High-quality Bitzer products are in demand around the world, and this cooperation is beneficial for both companies due to the Beijer Ref distribution network in Europe, Asia, Africa and New Zealand.

“Our partnership improves the availability and choice of Bitzer products for Beijer Ref customers beyond European borders.”

The new contract covers 44 associated Beijer Ref companies, six of which are located outside Europe.

At Beijer Ref, experienced refrigeration engineers work together as specialists for consultancy, sales, storage and dispatch in order to ensure smooth distribution of acr equipment and associated components.

Beijer Ref will continue to offer the complete range of Bitzer products and will present them through a variety of media channels, as well as at trade fairs. As part of the contract, Bitzer will continue to support its partner with a number of measures.

16 July 2018


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