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PennyMarkt benefits from new chilled product displays

Working together, Nualight, Cool Solutions and DoubleCOOL have achieved vibrant chilled product displays for international supermarket chain, PennyMarkt.

German supermarket PennyMarkt has enjoyed an increase in sales after the retrofit of its chilled product displays.

Following in the footsteps of many European retail chains, PennyMarkt is closing its open-fronted refrigeration equipment with retrofit doors, in a bid to save energy and cut carbon emissions.

DoubleCOOL’s chiller doors have found worldwide recognition for saving up to 50 percent on energy in supermarkets, but for a chiller door retrofit to be successful, speciality lighting must also be employed.

Anthony Giles, Cool Solutions director, commented: “Previously, PennyMarkt had fluorescent canopy lighting installed in their open-front multideck chillers.

“As everyone knows, retrofitting doors to your open-front cases achieves significant energy savings. However, in order to achieve the optimum merchandising display of the products on sale, frameless doors and effective vertical and horizontal LED lighting must also be installed. DoubleCOOL doors and Nualight achieve this without question.”

Wolfgang Klingenberg, DoubleCOOL sales director, added: “Nualight were the natural choice and are now our preferred partner for LED lighting. Their Orion product uses the latest energy efficient LEDs and provides an illumination which is not only easy on the eye, but eliminates those dark spots you often get. The products are then presented in a brighter, more inviting way.”

So far, three PennyMarkt stores in Dieburg and central Frankfurt have been equipped with the DoubleCOOL/Nualight package and PennyMarkt senior management are very satisfied. This is a good basis for possible future retrofit roll-outs of stores in Germany.

Mr Klingenberg concluded: “PennyMarkt are even noticing an increase in sales post-retrofit of the DoubleCOOL/Nualight package. It is really attracting customers to buy the offered products. The clean, unobtrusive LEDs make the product displays sparkle and increase the vibrancy of the colours on the product packaging.”

For more information on Nualight’s refrigeration lighting solutions, please visit www.nualight.com

29 November 2017

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